In-Store Privacy

At Presence Aware Tech Ltd we are committed to safeguarding and preserving your privacy .

This Privacy Policy explains what happens to any data we collect whist you visit any location using Presence Orb retail analytics.

We do update this Policy from time to time so please do review this Policy regularly.

Information We Collect

In running Presence Orb within our customer venues we may collect and process the following data:

i.   The mac address of Wi-Fi enabled devices within the detection range of a Presence Orb enabled access point. This mac address is hashed and salted before being stored within our servers.

ii.  Your email address if you give explicit permission upon logging into the venues Wi-Fi network.

Use of Collected Information

We use this data & information we collect as described above to provide a number of performance metrics to our customers on the usage of their venues. This information unless with explicit opt in consent by an individual is presented and collated in aggregate form.

The metrics we provide are such metrics as

Average Linger time in store, Number of visitors in store, Conversion of passing trade to customers. Number of return customers, Average time between visits.

Where your consent has been provided in advance we may collect browsing habits while on store provided Wi-Fi this is to provide more appropriate marketing to your interests.  Where such consent has been provided it can be withdrawn by you at any time by emailing requesting a browsing history opt out.

Storing Your Personal Data

In operating our service it may become necessary to transfer data that we collect from you to locations outside of the European Union for processing and storing. By providing your personal data to us, you agree to this transfer, storing or processing. We do our upmost to ensure that all reasonable steps are taken to make sure that your data is treated stored securely.

Unfortunately the sending of information via the internet is not totally secure and on occasion such information can be intercepted. We cannot guarantee the security of data that you choose to send us electronically, Sending such information is entirely at your own risk.

Disclosing Your Information

We will not disclose your personal information to any other party other than in accordance with this Privacy Policy and in the circumstances detailed below:

i.   In the event that we sell any or all of our business to the buyer.

ii.  Where we are legally required by law to disclose your personal information.

Access to Information

In accordance with the Data Protection Act 1998 you have the right to access any information that we hold relating to you. Please note that we reserve the right to charge a fee of £10 to cover costs incurred by us in providing you with the information.

More information & Opt Out

For more information on how presence technology works or to opt out via our central opt out list please consult this link :

Contacting Us

Please do not hesitate to contact us regarding any matter relating to this Privacy Policy at