Category: Knowledge
Venue analytics, using Meraki WiFi and MV sense to achieve your analytical goals
Learn about Meraki MR access point integration a enhancements of MV series cameras allowing for deeper understanding of customers.
Facial recognition vs Object recognition, are they different…. Should you care?
Object recognition vs facial recognition, how they differ and the privacy implications of each.
Measure Customer Experience & Thrive
Measure Customer Experience & Thrive Don’t learn the hard way! Your customers matter and delivering the right experience for them can help you stand out. The current retail environment – online and offline – is heavily influenced by experience. A new approach to fulfilling your customers experience is through experiential […]
Presence Orb Introduces Cisco Meraki MV Sense Enhancement Integration
Measure Your Venue Marketing Like A Website
Taking lessons from ecommerce can help you increase impact, reduce costs and save you time Businesses are discovering that data can be one of their most valuable assets, and this data can have a direct impact on the business’ bottom line when used to measure and evaluate things such as […]
WiFi’s The New Toilets For Gen Z
WiFi’s the New Toilets for Gen Z From pumpkin-spiced lattes to the cold brew craze, coffee is no small matter. Its popularity in the US has grown steadily over the last 18 years. In 1999 only 9% of US adults were drinking coffee daily. Last year, that number hit 41% […]
How Long Should You Dwell On Linger Time?
How Long Should You Dwell On Linger Time? When someone visits one of your venues, they could be in and out, they might spend a very long time in one area, or they could spend longer in some zones than others. Capturing, recording and analysing this engagement throughout their journey […]
Why Brick-and-Mortar Stores are Still Thriving in a Digital World
Why Brick-and-Mortar Stores are Still Thriving in a Digital World It’s true that online shopping is convenient and more accessible than ever, with online channels of shopping continuing to show great signs of growth. However, it is a misconception that physical brick-and-mortar stores are in danger of disappearing thanks […]
Retail – To Buy or Not To Buy
To Buy or Not To Buy: What Factors Affect Buying Behaviour? When a business is developing its success strategy, one of the key considerations they must make is the buying behaviour of their customers. Analysing the decision process of your customers and how they act can be a very revealing […]
WTH is Wi-Fi anyway? – 5 Things You Probably Didn’t Know About Wi-Fi
5 Things You Probably Didn’t Know About Wi-Fi Here at PresenceOrb, we utilise Wi-Fi networks to help businesses improve their services, using it to analyse buying behaviour and consumer trends. However, we realised that although Wi-Fi is a part of our everyday lives, we may not stop to think […]