Category: Knowledge
Measure Your Venue Marketing Like A Website
Taking lessons from ecommerce can help you increase impact, reduce costs and save you time Businesses are discovering that data can be one of their most valuable assets, and this data can have a direct impact on the business’ bottom line when used to measure and evaluate things such as […]
WiFi’s The New Toilets For Gen Z
WiFi’s the New Toilets for Gen Z From pumpkin-spiced lattes to the cold brew craze, coffee is no small matter. Its popularity in the US has grown steadily over the last 18 years. In 1999 only 9% of US adults were drinking coffee daily. Last year, that number hit 41% […]
How Long Should You Dwell On Linger Time?
How Long Should You Dwell On Linger Time? When someone visits one of your venues, they could be in and out, they might spend a very long time in one area, or they could spend longer in some zones than others. Capturing, recording and analysing this engagement throughout their journey […]
Why Brick-and-Mortar Stores are Still Thriving in a Digital World
Why Brick-and-Mortar Stores are Still Thriving in a Digital World It’s true that online shopping is convenient and more accessible than ever, with online channels of shopping continuing to show great signs of growth. However, it is a misconception that physical brick-and-mortar stores are in danger of disappearing thanks […]
Retail – To Buy or Not To Buy
To Buy or Not To Buy: What Factors Affect Buying Behaviour? When a business is developing its success strategy, one of the key considerations they must make is the buying behaviour of their customers. Analysing the decision process of your customers and how they act can be a very revealing […]
WTH is Wi-Fi anyway? – 5 Things You Probably Didn’t Know About Wi-Fi
5 Things You Probably Didn’t Know About Wi-Fi Here at PresenceOrb, we utilise Wi-Fi networks to help businesses improve their services, using it to analyse buying behaviour and consumer trends. However, we realised that although Wi-Fi is a part of our everyday lives, we may not stop to think […]
Can Offering Free WiFi Benefit Your Business?
Can Offering Free WiFi Benefit Your Business? With free hotspots going online all around the UK in major cities like London, Manchester, Edinburgh and Newcastle, it’s clear that free internet access is important to many residents and visitors in the UK. It got us thinking about what value the public […]
Are you Wi-Fi Aware?
The public announcement this past week of Wi-Fi Aware technology has been met by much confusion in the retail space. We hoped to create an impartial cliff notes of the technology, its potential use cases and potential pit falls. At Presence Orb we are constantly reviewing new technologies, standards, data […]