Measure your success
The ability to detect consumer movement enables venues to understand customers in the physical environment. With up to 80% of the population owning a smartphone, accessing that data through a venue’s existing WiFi network has never been easier. Using an existing WiFi network gives the freedom to set up remotely in as little as 15 min without additional capital expenditure. With actionable insights, venues can increase brand loyalty, improve experience, measure campaign success and optimise on operations for better product-market fit.
In addition to utilising WiFi infrastructure, camera insights are readily available to help venues keep track of visitor counts, movement and behaviour in real-time. For example, the MV Sense enabled Meraki camera allows to better schedule staff, measure queue waiting times and optimise on space. It also allows to effectively implement zoning to enhance venue value by attracting tenants that create an ecosystem that can be effectively optimised to the benefit of tenants and visitor satisfaction.
With an integrated mobile-grade processor on each MV device, Meraki smart cameras have revolutionized the security camera and video analytics world, allowing venues to benefit from the wealth of analytics insights that can be gleaned through computer vision and machine learning.
Benefits of WiFi Analytics and Object Recognition:
OPTIMISE SERVICE OFFERING
Identify peak traffic times to effectively manage staffing requirements/levels to maximize engagement with your customers.
Better understand conversion ratios by measuring footfall counts in real time.
Maximise intelligence with wi-fi analytics to identify which of these consumers are repeat visitors.
Capture insight into how the venue is being used. The real-time detection of presence, location and number of people in a given space enables effective allocation of resources – helping to reduce expenditure by 30%
Boost customer service by accurately managing and measuring queue waiting times. Utilizing object recognition within the Meraki MV Sense camera, for example, queue times can be monitored down to the second.
ENHANCED SECURITY & SAFETY
The MV sense integration enables venues to organise their space into zones. These zones are valuable for enhancing security and safety planning. For example, push notifications can alert staff when a visitor occupies a no-go area in the venue or hourly notifications on visitor counts.
Effectively engage visitors by effectively measuring marketing campaigns in real-time. The MV enables venues to trigger in-store campaigns dependant on the number and position of visitors in the venue.
INCREASE DWELL TIME
Trigger in-venue campaigns based on visitor counts to increase dwell times. These times can be broken-down to identify areas of improvement across venues to optimise on product and service offerings.
SMS STAFF ALERTS
Create capacity-based SMS functions to alert staff at predefined levels of occupancy and dwell time. These can be used to take real-time proactive measures and improve sales conversions.
By utilizing the Meraki MV Snapshot API in combination with Presence Orb’s sentiment analysis engine venues can :
•Analyse customer first impressions when presented with a product
•Monitor change in sentiment while awaiting representative help.
•Compare customer happiness on arrival vs departure