Understand Your Customer - Measure Performance - Improve Satisfaction
Today's retailers are in a unique position. They can measure, hone, and refine the customer's in-store experience. By combining Big Data and the Internet of Things (IoT), Presence Orb gives store owners the tools they need to optimise their retail space.
Brick and mortar retail represents the largest point of purchase for customers. But some retailers do not fully understand the customer experience in their store. Retailers have fewer opportunities to obtain meaningful analytics, and this makes optimisation much more difficult. It's therefore much harder to improve the customer journey.
With Presence Orb, retailers unlock that missing data. They gain the same level of customer understanding as they do in their digital store. Analytics explain how customers behave, what they experience, and where their pain points lie. Businesses see opportunities to learn, refine, and optimise. The results so far have been astounding.
Presence Orb lets you measure all kinds of vital metrics, from passing trade to in store conversion rates. This data provides an essential base line for all other business decisions: store placement, marketing ROI, displays, layout and more.
Continued measurement presents unprecedented opportunities, such as fix and effect based measurement, plus A/B split test marketing across multiple stores. Additionally, testing takes less time than traditional, consultancy-based refinement and measurement.