Understand Behaviour

Now you know how many visitors you have, let’s see how they use your space.

Heat maps let you see where people linger the most. See where the hotspots are in your space, and learn which areas don’t get enough traffic.

Path analysis shines a light on how your visitors move between your locations. How many people who visit your shopping mall location also visit your flagship store?

Visitor flow charts let you visualize typical customer journeys. Do people who visit the men’s department also visit the women’s department? Do people often leave after visiting the footwear department? Do people who enter via the secondary entrance ever make it upstairs?